Where the
work
happens
The_practice
One page every Monday, misses first
| Channel | What_moved | What_we_did | Next |
|---|---|---|---|
| Analytics | Attribution gap closed | Reconciled the pixel with the CRM | Add offline conversions |
| Retention | Second-order rate steady | Rebuilt the post-purchase flow | Read it again in two weeks |
| Creative | Two of six statics fatigued | Cut them, briefed replacements | Ship replacements Thursday |
| Paid_social | Cost per lead held flat | Retired the weakest three creatives | Launch two more |
| Search | Two new pages entered the top ten | Rewrote the intent brief for both | Expand the cluster |
Six disciplines
| Discipline | Covers | Ref |
|---|---|---|
| Brand and positioning | The sentence a customer repeats to a friend | 01 |
| Retention strategy | Segmentation, cadence and offers built around repeat purchase | 02 |
| Conversion rate work | Research first, then fewer and better tests | 03 |
| Content strategy | Fewer pieces, each with a job to do | 04 |
| Lifecycle email and SMS | The programmes that carry revenue between campaigns | 05 |
| Organic search | Technical fixes and content that compounds | 06 |
SCOPE > INSTRUMENT > RUN > REVIEW
- 01Scope
- 02Instrument
- 03Run
- 04Review
What you get,
and when
Predictable, structured reporting on a fixed clock. From daily alerts to the one number we review each quarter.
Alerts only
Immediate notice on anomalies and spend spikes. Silence means nothing broke.
One-page read
Consolidated snapshot of channel movement and what we did about it.
Experiment record
Every hypothesis we ran, whether it was kept or cut, and what it taught us.
The one number
Strategic review on the single figure agreed in week one.
Tools we operate, by category
Reporting
01Custom dashboards. Insight generation.
Landing_pages
02Design, build, test. Shipped weekly.
Analytics
03Data collection and measurement. Performance tracking.
Email_SMS
04Direct messaging campaigns. Automation flows.
Search
05Index health, queries, page briefs.
CRO_testing
06A/B experimentation. User behaviour analysis.
How the
work is
set up
- Priced by scopeA fixed figure agreed before the work starts, so the fee stays the same whatever the media budget does.
- One number a quarterThe number that matters this quarter is agreed in week one and reported against every Monday, misses first.
- The current setup is kept when it worksA migration happens when the evidence asks for it and is billed as its own job.
- The person you spoke to does the workThe same people from the first read to the last, and the reasoning behind every decision in writing.
Asked
often.
Answers to the questions we get asked before a first read. Anything else is answered the same day.
How quickly does this start showing up?
Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.
What if the audit says we do not need you?
Then it says that. It happens often enough that we would rather find out in week two than month six.
How do you price?
By scope, agreed up front. No percentage of spend, because it pays us to spend more.
Who actually does the work?
The person you spoke to. There is no handover to a junior team.
What do you need from us to start?
Read access to the data, the sending platform and the store. Nothing else until we have looked.
Let's see the numbers
Five days inside the account, one document, then you decide.
Schedule_consultation